How much will the promotional element of the mix cost? Will the SME make or lose money in year 1?

G‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌lobal Marketing Word Limit: 2500 words + 10% (for main report text) i.e. the primary/secondary data and budgets in the appendices and your references do not count towards the 2500 word limit.Harvard Style Referencing Task Global Marketing Plan written for the CMO or CEO of your chosen and approved Part A UK SME company completely new to market in one of the available countries. The global marketing plan must contain a clear business objective namely a sales and marketing objective for the first year a minimum of £50,000 in gross sales and a costed promotional budget and a projection of any surplus or deficit at the end of year one. The plan must state and explain how these business objectives will be achieved by the global marketing function. 1. What is to be achieved for the SME? – Business objectives. (100 words) 2. Which country market and why? – Country screening. (200) Detailed screening of top two countries from the five screened in the formative? NB: All five countries are to be screened in (Ghana, Egypt, Korea, Mexico and Poland)3. Which market segments? – STP (400) 4. How marketing will help achieve the business objectives? – Detailed Marketing and Sales Objectives. (100) 5. How will you bring the product to the new market? – Entry Mode Selection. (400) 6. How will you compete and generate customer value? – Detailed Global (New Country) Marketing Mix++ (1000) 7. How much will the promotional element of the mix cost? Will the SME make or lose money in year 1? – Global (New Country) Marketing Promotion Plan and Budget (300) The plan must include two appendices: (not included in the word count). Appendix I) Primaryand Secondary Market Research Country Screening data and other summary data regarding market size, market growth, customer preferences, segments, segment size, cultural and legal requirements, competitors, promotion and distribution channels, tariffs, shipping costs, etc.) Appendix II) Marketing Promotion Plan and Budget (Promotion Costs Only, including foreign marketing age‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌ncy costs) and Cost Allocation and Margin Analysis (Word Tables or Spreadsheets) ??A? ??”???????”?@??????????>??A? =????????2???F????F9667B;&?2’6*627C*’2C?’?2;*6;C761’7?6F?? 4?”????????????E??????????>???-?@????!??????)?????????????????????A?????5FF???#?????????>??#??”F????F????????F???2?????2?)????????2???2″???????F? ?????%C? ??????”?????????????????????”????????????/”?????????0????????? ??????????????????????????>?????????????????????????????????????????????????????(?”???????????(?????”?????????????.??????#D???5??????5FF???#?????????>??#??”F”???2??2??FH5I5??)?J3???????K1?K1′”???????????K1′???K1′”???K1′??(??K1′??”??????K1′??K1′.??????K1′????? +??????????????????????????????????????????/4??????????????????????????????6??????????”??????05???????-?4? ??????-?4? ?????-?L?! ??)????-?4? ???????-?L?! Topics & Reading List: Reading List Global Marketing by Svend Hollensen 2017 & 2020? Chapter 1, 2, 7, 10, 15 & 17Global Marketing by Warren J. Keegan; Mark c. Green 2017? Chapter 1, 2, 4, 6, 9, 10, 13 & 14Marketing plans: how to prepare them, how to use them by Malcolm McDonald; Hugh WilsonChapter 1, 2, 3, 4, 7 & 9Topics: 1 – Standardisation vs. Adaptation2 – Country and Market Screening3 – Market Research4 – Intercultural Considerations5 – Global Marketing Mix 6 – Global Brand Management 7 – Modes Of Entry8 – Communication, Ethics And Social Responsibility9‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌ – Pricing And Budgeting