Story creation and rationale, This assignment has two components – to produce a corporate profile of CSL over two sides of A4 and to write a 500 word rationale that explains your thinking.

T‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌his assignment has two components – to produce a corporate profile of CSL over two sides of A4 and to write a 500 word rationale that explains your thinking. The purpose of this exercise is for you to adopt the role of chief communications officer at CSL and set out how you think the company should briefly tell its story, across key pieces of information, and why. Source material for this is a more expansive assessment of the Annual Report, the company’s FY 2021 results presentation and its website. The profile should include any graphics, charts and tables you see as relevant and the content should cover key elements of the company story (what CS‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌L does, its history and special characteristics, strategy, how it makes money, financial performance, operating context and outlook as well as anything else you find interesting). Target audiences for this profile are the key stakeholders of the investment community, media and shareholders. The profile document is intended as a quick reference for any key information these targets would need to help them talk or write about the company. In your 500 word rationale, describe your thought processes around the profile you have produced, in the context of a communications strategy and points you consider persuasive in helping stakeholders understand the com‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌pany.