In a Word Doc. Step 1 Choose a product or service that you find appealing. Try to come up with several sound bites, slogans, or quotes that meet all four criteria. You may look to company sales materials or interviews as a source for this exercise, and if you pull an excerpt from an online interview, please post the link when you complete your assignment. Discuss how the sound bite, slogan, or quote meets all four criteria in your response. Step 2 Write an outline of a script for a telephone conversation that introduces a new product or service to an existing client. Think of a phone conversation you had recently. Write a summary and include at least one example of what worked or did not. Remember both steps 1 and 2 should be written professionally. Spell check and grammar check are strongly advised.
