In a five-page essay, and focusing on a firm operating
outside of the United States, recommend a strategy that it should pursue a
market that is foreign to it. The firm
can be based in the United States, for example, but the essay must focus on its
international operations. The essay should discuss the Mission, Vision, and
Values of the firm, offer an environmental scan of the firm’s business
environment and make a strategic recommendation about which strategy the firm
should pursue. Make sure to discuss the strategies you considered and your reasoning
for choosing the strategy that you selected. Please cite the course textbook (10 PAGES ATTACHED), one
peer-reviewed journal article from a management journal, and one article from
either The Wall Street Journal or New York Times in your essay.
Item
Description
Percents
1
Content and Conceptualization
60%
2
Logical organization of thoughts, ideas and
structure
20%
3
Spelling, Grammar
20%
Total
100%
