BTEC National Extended Diploma Assignment P3 – discuss the digital strategies that a selected business uses to meet two different objectives P4 – outline different compensation models used in digital marketing P5 – explain the benefits of, and concerns about, digital marketing from the perspective of both the customer and the marketer M2 – analyse the different digital strategies and compensation model used to create brand recognition and brand loyalty D2 – evaluate the effectiveness of digital marketing campaigns from different businesses and suggest ways to overcome concerns raised about digital marketing
