Company: The Walt Disney Company, it includes both Disney lands and the Disney media(Disney Media and Entertainment Distribution)
Value Drivers: The drivers why customers love it; i.e. Disney lands can make people’s dream come true; Friendly staffs in Disneyland;
8 – 10 page write-up (paper of 2500 – 3300 words) on the subject chosen with your specific insights on the facts, decisions made, gaps, etc. Note that cover pages, reference pages, etc. are in addition to the 8 – 10 pages of text (standard spacing of around 1.5).
Outline the following:
What are the organization’s value drivers and how does the firm operate under normal circumstances to ensure that those value drivers remain intact?
How has the COVID situation impacted the organization overall or in broad, general terms?
What has the organization done to manage the COVID impact?
Specific to ongoing functions and operations
Specific to preserving their value drivers?
Has the organization been successful in managing the COVID crisis?
Based on the organization’s articles in the press
Based on YOUR assessment of their response
Has the organization’s image during this crisis been tarnished or enhanced?
Other- additional insights you believe are worth mentioning
Your analysis is key here. While this effort needs to have a level of fact based on your research, it is your analysis and interpretation of that research that is most valuable and necessary.
