Part 1:
Case: Tommy Hilfiger
Question 17-1: The chapter explains five international marketing orientations. Which one most applies to Tommy Hilfiger? Explain why.
Question 17-2: The chapter explains five elements in the marketing mix (product, price, promotion, brand, and distribution). In which of these have Tommy Hilfiger’s operating practices been the most standardized globally? Explain why this has been possible and desirable (Daniels, Radebaugh, & Sullivan, 2018, Chapter 17).
Part 2:
Define strategic international human resource management (IHRM). What role does IHRM play in the expansion of a company to a host country? What key components must an IHRM plan contain?
Describe your ideal international career. Is it in the private sector, government, or nongovernmental organization (NGO)? What industry? What area (e.g., production, sales, HR, etc.)? What attracts you to this career? How has this course impacted your future career choice?
