Write a short essay about Volkswagen Beetle segmentation, targeting and positioning

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•Read the article below: oSegmentation, Targeting and Positioning Model (Links to an external site.) •Research and evaluate the Volkswagen Group Automotive Manufacturer and determine how you would compose an STP strategy for their Lamborghini and Volkswagen Beetle models. How would the target market and positioning of these two models differ and why? •Compose and post your two STP strategies along with your reasoning behind your choices on the discussion board. •Please post your response below. •Respond to one of your fellow classmates′ posts.

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