Beginning
your Brand Extension Marketing Plan: The Product Proposal
You will be completing multiple components of a Brand Extension
Marketing Plan for one new product on the behalf of an existing for-profit
organization. This guide provides an outline for the components.
As you begin your project, you need to first assume you have the
role of a marketing manager for one,
new, currently not available from your selected Brand Company, product
on the behalf of a real, for-profit
organization. Consider this a “brand extension”: you are adding a product
to an existing company’s product line.
Think about your selection: the proposal is for a New Product for a New Market of consumers!
Extend the Brand Name into new product markets by offering a “new to the
company” product.
Tesla Smartphone was chosen to be the NEW product.
Draft with feedback will be uploaded, revision is needed.
