Write a paper and examine an aspect of marketing from a critical perspective. It can be a company or tactic, past or present. Come at the topic from a critical theoretical perspective. As the famous social scientist Max Horkeimer put it, the point of critical theory is to pursue the “the abolition of social injustice.” Find it, reveal it, condemn it. Graded as the others, brief instructions (30%), clarity of writing (40%), and research/citations (30%).
