P.S.A. you will write a 30 second (60-75 words) Television Public Service Announcement for a company of your choosing in AV SCRIPT format. The top of the sheet should list: How long the PSA should run (i.e., ″FOR USE: February 15 – May 15″ or ″Immediate: TFN″ ([til further notice]) length of the PSA what agency or group the PSA is for, and title of the PSA. ((On that same document)) you will have to write your 2 column/AV Script for your P.S.A. Part 2: ((on a separate document) QUESTIONS Is this PSA meant to inform, entertain, instruct, or explain. Why? Defined the communication problem (What need?) Defined the target audience (Who?) Defined the objective (Why?) Defined the strategy (How?) Defined the content (What?) Defined the medium (How will the audience see it? Which medium?) This answer is Television/Web however, is this PSA exclusive to Television or would it also be effective in radio and print.