Format Guideline:
Please adhere to the following format.
– 12-point font
– 1.5 or double spaced (no single-space please)
– max. 2 pages (excluding figures and tables; Please do not copy and paste the same table/figures in the case)
Assignment Questions:
Please read Clean Edge Razor case and answer the following two questions. Please do NOT search the internet or any other sources. The case analysis should be completed based on the information available in the case ONLY.
Q1. [Positioning] For Clean Edge launch, which positioning strategy would you recommend between ‘niche product position’ vs. ‘mainstream position’?
Please justify your recommendation with specific and detailed reasons (Please think about MULTIPLE reasons).
(Note: Please write less than one page for Q1 and save space for Q2.
For this assignment, the comparison of the financial impacts of the two options (any financial analysis) is not required!)
Q2. [Implementation] Based on your positioning strategy, please recommend specific and detailed marketing action programs (e.g., 4P plan) for Clean Edge and explain why you think your action plan would be good for Clean Edge.
(Note: Please focus on one or two ideas and specify them. Thus, please write the details of each marketing action program such as ‘what, whom to target, when, where, how, and why’, etc. Please do NOT list several marketing/promotion ideas without any detailed reasons and action program.)
