Development of Content Plan inclusive of Calendar & Post Mock-up (30%) Develop a six (6) week social media campaign action plan for a company of your choosing. (Does not necessary have to be base on a actual/real company. Persons can create their own.) Please include: • Company Overview.[2 marks] • Identify the problem/ challenge the company is trying to overcome. [2 marks] • At least one (1) marketing campaign objective, and one (1) digital marketing objective that your content is designed to achieve.[5 marks] • Identify one (1) the social media platform used (Facebook, Instagram, LinkedIn, Twitter, Snapchat or YouTube) and provide justification for selecting that social media network. [3 marks] • Create social media content for the Six (6) weeks with a minimum of two (2) posts per week, including the time and date they will be posted. Please provide sample post and mock-ups. [18 marks]
