If you were consulting with a pharmaceutical company that had operations in the United States and across the rest of the world that had the majority of their sales coming from outside of the United States, what would you do to help your client achieve their goal of Increasing revenue in the United States by 50% over baseline within two years?

Memo Topics:
If you were consulting with a pharmaceutical company that had operations in the United States and across the rest of the world that had the majority of their sales coming from outside of the United States, what would you do to help your client achieve their goal of Increasing revenue in the United States by 50% over baseline within two years?

What would you look to understand first? Why?

If you were conducting a SWOT analysis on your client in this situation, what area(s) of the SWOT (areas meaning items in the categories of Strengths, Weaknesses, Opportunities or Threats) would best inform your thinking and recommendations? Please justify your thinking.

Bonus topic: Is the pharmaceutical industry good or bad? Why?