A-2 . Please find attached the brief from A1 for better understanding. 2000 words blogpost 6 X ca.330 SME : https://www.humanforest.co.uk Based on your group pitch presentation in A1 ( See PPTX) and the vision outlined in it you are now required to write individual blog posts. The blog needs to consist of 6x ca. 330 words (2000 in total; +/-10%) that showcases your detailed understanding of the target SME. It needs to build on the digital vision outlined in the pitch presentation and provide detailed insights into your research and recommendations. The blog needs to be a live blogging site on Campus Press. Your long-form blog should demonstrate that you can: •Formulate and clearly articulate a vision for the digital future of your target SME. •Identify contemporary marketing challenges that are relevant and specific to the target SME. •Show your research into the digital tools currently being used by the target SME, how this compares to competitors, learnings from the theory (literature review) and your digital vision. •Develop copy that is original, specific and relevant for the SME. •Develop a clear narrative, linking all six blog posts together. •Design a blog of professional appearance that use a mix of images, graphs etc. •Create a blog that has a clear layout and is easy to navigate. •Reference it at the end if needed. (20 References at least). Some suggestion for the 6 blogs following the brief: Who they are /Audit / Competitor and Persona. Vision and Marketing Challenges Social Media Marketing , + Ads Automation GPDR Cookies and Data Collection Recomendations
