The startup DeepBrain AI develops “AI-powered digital humans” (https://www.deepbrainai.io/en/). Its technology records someone’s facial expressions and voice while speaking, then it can create “digital version” of that person. It can make that “digital human” speak and move its face almost as if it was the actual person speaking. Using “conversational AI”, that digital human can also interact with people in real-time, either online, in apps, or in kiosks.
DeepBrain AI is not the only company with such a technology. See for example: https://digitalhumans.com/. However, DeepBrain AI considers that its technology is better in a real-time conversational setting.
DeepBrain AI is pursuing multiple markets at the same time:
Customer-service chatbot market (for e-commerce sites and websites in general),
Physical digital kiosks (for retail or bank branches for example),
Educational market (digital tutors)
Broadcasting (digital news anchors)
If you were a strategic advisor for the company, in charge of helping to develop a strategic marketing plan, how would you proceed?
Please explain the process that you would follow to help develop a strategic marketing plan, and please provide some examples of concrete strategic steps that you might recommend.
You will find more information on the company’s website:
On that website, you will find a series of articles such as this one (there are more):
You may also want to review some resources online such as:
https://www.gartner.com/en/newsroom/press-releases/2021-08-16-gartner-says-customer-service-to-significantly-increa
https://www.gartner.com/reviews/market/conversational-platforms
You can also use your own personal experience, as well as conversations with family, friends and/or colleagues to help you think this through.
ESSAY GUIDELINES:
Write a essay in which you explain how you would proceed to develop a strategic plan. You can use more pages if needed, no need to ask permission.
