Identification of Issues Start with brief overview of companys situation, its strategy, and the known significant issues confronting management. (Avoid recounting facts and history). (About 0.5 to 1 page for this section). Analysis and Evaluation Answer the question of whether the firms strategy is producing satisfactory results and determine the reasons why or why not. This may require significant research about the company beyond the information given in the case. At least three academic/theoretical or external data sources are recommended to answer the question of whether results are satisfactory. You will need to look to strategic management theory to answer the question of why or why not. (About 1.5 to 2 pages for this section). Recommendations Provide one or more concrete recommendations (per strategic issue) that flow logically from your analysis of situation + theory. State how your recommendations will solve the problems identified. State recommendations in sufficient detail as to be meaningful.
