THE COUNTRY IS PHILLIPINES Market Opportunity Analysis (for your product) Summary assessment: Identify a new product opportunity that your team believes will succeed in that country and recommends for market entry. Why does the country represent a good market opportunity for your product? Rationale. Market prospects Current product usage habits Competitive products on the market in that country Retail distribution channels Major advertising media used in the country Total size of the market and market potential for your product Target market and demographics for your product Suggest the most suitable market entry mode, e.g. exporting, licensing, franchising, joint venture, wholly-?owned subsidiary, etc. Explain rationale.
