Throughout the undergraduate marketing program, you will be completing a series of blog entries. The blog assignments will be graded by your instructor and will be available to you afterward as a demonstration of your knowledge and abilities. Create your blog site using the WordPress blog-creation tool. For guidance on setting up your blog, refer to the Getting Started With Blogging document. In each blog assignment, you must accomplish the following: ? Develop a professional, organized blog post. ? Apply topics and concepts covered in this course. ? Utilize outside resources and/or examples to support your positions. Once you have finished each assignment, you will submit a link to your personal WordPress blog. Prompts ? Module Two: In your blog assignment, discuss the advantages of mobile phones and tablets as a marketing tool over traditional marketing channels. Consider how mobile marketing allows for increased product sales and awareness, and address how mobile marketing campaigns lead consumers to the point of sale, generate dialogue-marketing contacts, or enable customer loyalty programs. Discuss some strategies for addressing the common constraints that mobile marketing faces. Provide at least two resources to support your reasoning. ? Module Six: Review the article FTC Providing Over $88 Million in Refunds to AT&T Customers Who Were Subjected to Mobile Cramming. Conduct research of other companies or consumers who experienced unethical and illegal mobile marketing activities. Using examples from the case and other research, address the following questions in your blog assignment: o What specific mobile marketing law was violated in the AT&T case? o What are the negative consequences to the consumer? o What are the possible penalties levied on a company for violating legal considerations? o What kind of actions must a marketer take with any mobile marketing campaign to remain ethical (., asking for permission or prohibiting the practice of spamming)?
