Integrated Communication/Marketing Mix

Words: 140
Pages: 1
Subject: Uncategorized

• Prepare the second part of an individual report based on the organisation which you have chosen (Part 1 attached for reference purposes).
• In this report, undertake a detailed analysis of the organisation’s current integrated communications strategy, using the relevant communication models and theories and frameworks taught in class.

• Cover Title
• Contents Page
• Introduction
In the introduction section, set out the content of what it is you are going to cover in the assignment.
• Analysis
An explanation of the method of analysis (selection of theoretical frameworks for application, models, etc., applied in the analysis of company).
Detailed analysis of the company with reference to Integrated Marketing Communications (referencing the theory used).
Initial outcomes/findings, identifying gaps, where issues need to be strengthened, or where procedures are well established, and an opportunity to build and develop.
• Discussion of findings/outcomes of the analysis
Discuss the main findings/outcomes from analysing the company.
• Conclusions/Summary
Word length: 750 words.
1. An electronic copy of the assignment must be submitted through Turnitin. Paper copy not required.
2. 10% of marks are awarded for a satisfactory use of language and/or good presentation.
3. 5% of marks are awarded for satisfactory referencing and/or presentation of a bibliography where either is required. Note that all referenced work should be obtained from credible sources.
4. Students should ensure that they comply with Glyndwr University’s plagiarism policy.
5. Students should make correct use of the Harvard referencing method.

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