This is a follow-up essay all information should come from the book ” Switch: How to Change Things When Change Is Hard” By Chip Heath. Video: https://drive.google.com/file/d/1fOyDw7fDnKqRkfEB6hHGGPrVW4TsBx7v/view?usp=sharing C. Section 3: Go back through your campaign and apply at least some of the Rider, Elephant, and Path strategies described in Switch to your overall campaign (two double-spaced pages). That is, in whole or part your campaign must demonstrate the use of some strategies involving Rider, Elephant, and Path appeals. Create sub-headings in this section for Rider, Elephant, and Path, and discuss under each how your campaign will apply these strategies, increasing the chances of its success. In most cases, this will mean adding to the existing five components in section two (e.g. In addition to the use of a social media tunneling strategy in the email blasts for my financial literacy campaignoutlined in Section 2I will also Point to the Destination by including a Destination Postcard at the top of the email stating By this Time Next Month, You Will Have Exactly 20% More Funding). You are not limited to applying the Switch techniques to the five components in Section 2, however, so feel free to invent other ways that your overall campaign could make successful Rider, Elephant, or Path appeals. Theres a useful checklist at the back of Switch to quickly remind you of individual strategies.
