Discuss the advantages of being a “market follower” and the factors to consider when pursuing this strategy.

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1) Read about how to draft a competitive positioning strategy at https://www.envision-creative.com/a-product-positioning-strategy-to-beat-out-the-competition/ Next, draft a positioning statement for the product or service you can use in your final marketing plan paper. Then discuss two ways you could test your positioning concept. 2) Discuss the advantages of being a “market follower” and the factors to consider when pursuing this strategy. Support your response with references and specific examples.

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