The Insight on Technology case, Hollywood and Big Tech: Let’s Have Lunch examines Hollywood’s continuing efforts to deal with the issues posed to its business by the Internet. Read the article on pages 707-709 “Hollywood and Big Tech: Let’s Have Lunch”, then answer four (4) What challenges has the Internet posed to traditional Hollywood movie distribution? What is the biggest challenge? Can Internet distribution work with the “release window” strategy? Do you think Hollywood is doing a better job of protecting its content than the music industry? What is the most realistic and profitable path forward for the Hollywood film industry?
