1.5 pages in length – With an outpatient surgery center in mind with one major competitor in the surrounding service area decide on a adaptive strategy to expand the scope. Based on the adaptive strategy use two methods to evaluate the “fit” of the adaptive strategy two of these methods (TOWS, PLC, BCG, SPACE). 1.5 pages in length – Based on the adaptive strategy selected and confirmed by evaluation, you now need to identify the single most appropriate market-entry strategy to achieve the adaptive strategy chosen. Once you have selected the market entry strategy, use the evaluation components of the textbook to evaluate the “fit” of the market entry strategy selected.
