Read Chapter 2 of the textbook focusing on visions, missions, and goals. Consider how this forms the strategic management process. Then do your own research of at least two additional resources.
Select three key ideas or facts from the textbook which you believe are most important for a firm competing in a global market. Why are they the most important to the process?
What role does a strong leader play in the formulation vision and mission statements?
Analyze whether internal (company culture, firm’s resources, etc.) or external (government regulations, competition, etc.) are the most relevant to a global firm’s vision and mission statements.
