What are the potential pros and cons of Perry Ice Cream’s direct sales distribution channel? -What are the potential pros and cons of collaborating/partnering -with this national brand? -Evaluate the marketing channel options and describe the value channel members provide. -Assuming that Perry’s leadership decides to carry the competitors products, evaluate the two proposals. Would you recommend they use on margin or drayage, and why? -CASE STUDY IS ATTACHED AS A FILE -PAPER REQUIREMENTS IS ATTACHED AS A FILE -PLEASE READ AND REVIEW BOTH In the case, there are four topics (direct sales, wholesaling, marketing channels, and member functions) that you will address in their case analyses The assignment should be written in essay format with at least three sections, an introduction, body (using subject headers, address the 4 topics), and wrap-up or summary.
