Please answer the question only using the book. No other source.
Question:
In the fame task, non-famous names that are presented a day prior to the test phase are erroneously judged as being famous. The difficulty people have here is that the earlier presentation of the names makes them familiar and people fail to remember that the source of that familiarity is their previous exposure. How could such techniques be used by politicians to implant false beliefs in voters? How might advertisers use them to make consumers believe their product is better than others, when in fact all the competing products are virtually identical? As a voter and consumer, how could you potentially sidestep being inappropriately persuaded? That is, how could you more accurately evaluate the truthfulness of politicians’ statements or the overblown claims of advertisements?
Book: Dunlosky, John; Metcalfe, Janet. Metacognition