Written Case Assignment I: Mary Kay (& WeChat): Your focus should be on Mary Kay and what they should do to meet the challenges of growing through e-commerce. The material on WeChat should help you craft a strategy. These cases (Mary Kay and WeChat) and the readings are jam packed and rather dense with information. It is interesting to see through these cases how advanced the Internet, mobile technology and apps are working in China. Why is that the case? What does Mary Kay need to do to adapt to this environment. What are the risks for a US company doing business in China? What are Mary Kay’s opportunities for market expansion? Remember, three (3) pages, single spaced maximum!
