Focusing on the 4 Ps (Product, Price, Promotion, Place) produce a portfolio using current marketing activities of UK-based firms. Within each ‘P’ section you should; Provide an academic definition of the ‘P’ Choose key marketing components associated with this section and provide examples which link the theory and the practice Every marketing component that you choose must have a properly referenced academic definition or explanation The examples chosen must be current examples from the UK You can either focus on one company for all of your examples in the section or use a number of different ones if you think it helps provide a more relevant example Allocate equal word count to each P.
