This is a project which I would prefer to have a writer that I can do the final assignment of this project after this outline.
The provided sources are to better understand the concepts of the project.
The assignment is based on the book:
Ice Cream Social, The Struggle for the Soul of Ben & Jerry’s
Guide –
In the paper outline it is imperative to have a good thesis and how the content links together. The format is provided and the strategy and scaling framework are attached as well if the writer does not know.
General Outline Format – Strategy & Scaling Project
Note: you will have more sections/subtopics & more supporting evidence points than this.
It is not necessary to write complete sentences or complete paragraphs in the outline, although you can do
so if you prefer.
The outline must contain substantive content; it should not simply be a list of topics you plan to include.
For simplicity, it is ok if the outline designates one framework/concept (e.g. 17 traits of organizational
effectiveness) per subtopic, but there are many possible ways to organize the outline. Ultimately, the key
will be connecting everything together in a cohesive way. This all ties back to your project thesis.
Include citations for evidence points; this will make it easier to work from the outline.
Use the outline to help you as you writeit should not be something you do simply to check off a
requirement. However, remember that you are not stuck 100% to your initial outline.
In the final paper, some students prefer to use section headings, and some do not. You will create a table
of contents page which will identify which concepts are on which page(s) of the project.
Refer to the syllabus for the complete project description.
I. Introduction (tends to be a little less than 1 page double-spaced, though it can vary a little)
A. Setting the stage: attention grabber & brief overview
B. Thesis statement (this will be a little challenging at firstyou may revise it multiple times as you
further clarify the linkages you will make in the project)
II. First subtopic
A. First Point
1. supporting evidence
2. supporting evidence
3. supporting evidence
B. Second Point
1. supporting evidence
2. supporting evidence
3. supporting evidence
II. Second subtopic
A. First Point
1. supporting evidence
2. supporting evidence
3. supporting evidence
B. Second Point
1. supporting evidence
2. supporting evidence
3. supporting evidence
[more subtopics will be included…]
III. Conclusion
Draft Reference list (APA format)
To better understand what to do in the outline, following is the final project:
The final project for this course is based on the book Ice Cream Social: The Struggle for the Soul of Ben & Jerry’s. This project requires you to demonstrate your understanding of the strategy and scaling concepts and frameworks for functional areas of social enterprise operations we have covered this semester, applying several of them to the case of Ben & Jerry’s, one of the most well-known social enterprises in the world. Delivering a cohesive paper accomplishing this objective means that you are well equipped to apply these concepts and frameworks to other organizations in the future. Additional details and guidance are as follows:
Project length: 15-20 pages double-spaced (excluding title page, table of contents, and references)
A major component of the paper involves applying the impact-creation logic model and innovation archetype framework to Ben & Jerrys. This includes the following (in no particular order):
– When/where founded, where it currently operates, legal status: for-profit, non-profit, hybrid
– Discussion of Ben & Jerrys impact-creation logic (3 dimensions)
– Mission; main UN Sustainable Development Goals connected to mission; how the business positions itself in the market landscape; key differentiators of its triple bottom line strategy
– Differentiate Ben & Jerrys activities for Phases 1-3 (Ideas, Piloting, Scaling)
– Innovation vs. scaling; identify and describe the mode(s) of scaling utilized
– Identify innovation pathologies experienced in at least 2 Phases, and for each one:
* Identify the type(s) of uncertainty that relate(s) to the pathology; briefly explain what each uncertainty tells us about the organizations impact-creation logic
* Describe the social enterprise strategy that contributed to the pathology
* Identify the resulting consequences for the organization
* Analyze the social enterprise response/steps of action to overcome the pathology
– Assessment of the red zone/green zone relationship for Ben & Jerrys. For example: is one zone non-existent? Is one zone dominant? Has the relationship changed over time?
– Problem Space table for Ben & Jerrys
– Identification of innovation archetype for Ben & Jerrys and brief explanation/rationale
