Use this article.
https://hospitalitytech.com/independents-focus-marketing-thrive
In your reflection please try to answer the following questions (if applicable):
What is your take-away from the article?
Do you think those ideas are beneficial/detrimental to the industry?
Do you think the proposed idea(s) would work?
Would you do something differently? If so, what?
What are the implications for the future of the industry?
Pose a question for your classmates to discuss.