Nike wants to help its customers add soul to their soles and express their individuality by customizing their own shoes. See for yourself at www.nike.com. Enter customize in the search box and build a shoe that fits your style.
Build your custom Nike shoe. Then answer the four discussion questions.
What if youre in the middle of your shoe design and have questions about what to do next? Where can you go for help?
Identify Nike’s stakeholders. Specifically, how does Nikes website help the company strengthen its relationships with its stakeholders?
Who is Nike’s target market? How do the elements of the website reflect Nikes target market?
Does Nike invite comments from visitors to its website? If so, how does this affect its attempt to build positive relationships with its customers? Should Nike delete any negative comments?
