1- Why do firms develop new products? Can firms compete without new products? Explain
2- Choose a product (any) and describe all the steps marketers would use to develop it and introduce it to customers.
3- Apply the matrix of growth strategies to develop bread and haircut. Which cell is more difficult to apply to bread? Which cell is more difficult to apply to haircut?
4- What trends should we watch in the development of social media applications to new products?
