1. What product does this ad attempt to market, and where is the ad from? For online sources, provide url or reference if from a magazine. 2. To which component(s) of attitudes (e.g., affective, behavioral, cognitive) does this ad appeal? How can you tell? Do you think this was a good strategy for this product/audience? 3. What route of persuasion do the advertisers seem to use (e.g., central/systematic route vs. peripheral/heuristic? Importantly, explain what the two processes are and how you decided for this particular example? 4. How does the ad describe the source of its product information (e.g., ″dentists agree that″ or ″experts suggest″)? Do these sources come off as credible and/or attractive? 5. What about the communication itself — are the arguments weak/ strong, one-sided/two-sided, overt/implied? Were these good choices? 6. What about the target of the communication? Who are the advertisers targeting, how can you tell, and was that a good decision? 7. How are other psychological concepts, like dissonance, culture, emotions etc. relevant to your analysis? — and please, don′t say that none of these are relevant if you want a good grade. You selected this ad since it was a good representation of persuasion concepts so come up with ones that you can discuss. 8. Based on concepts from your readings, how might people resist this attempt at persuasion?
