Discuss the effect of Psychological pricing (e.g. dollar sign, price endings or other presentation formats) on consumption response (e.g. purchase behavior, intention, amongst others) – Quantitative method (experimental design, though not limited to)

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Discuss the effect of Psychological pricing (e.g. dollar sign, price endings or other presentation formats) on consumption response (e.g. purchase behavior, intention, amongst others) – Quantitative method (experimental design, though not limited to)

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