The Persuasion Dilemma The Coercion Dilemma The Reliability Dilemma The Targeting Dilemmas The Harm Reduction Dilemma The Labeling Dilemma The Depriving Dilemma The Culpability Dilemma The Privileging Dilemma The Exploitation Dilemma The Control Dilemma The Distraction Dilemma The Promised Dilemma and The Dilemma of Health as a Value In a diverse society such as ours, ethical dilemmas in public health practice are inevitable. Decisions, including those contained in communications strategy, often involve colliding ideals, and even overt contradictions in values. The author describes fourteen specific dilemmas, clustered under four broad categories: dilemmas concerning campaign strategies, inadvertent harm, power and control, and social values. By your analysis, and experience, which dilemma (one or more) stand (s) out as most challenging in actual public health practice? Why? Resolution of dilemmas requires rationalization, compromise, or even retreat from a proposed course of action. Which of these approaches (or feel free to offer others) would you use in resolving the dilemma(s) you cited in your answers to the first questions? Briefly analyze a public health response or issue of your choice (from your own experience, current events, the Internet, or another source) for one or more communication dilemmas. How was/were the dilemma(s) reconciled? Formal citations, ., end or footnotes are not necessary but do mention sources in narrative.