1. What are the demographics/psychographics of the Titan Raga target market?
2. What is the Titan Raga experience?
3. What are the demands of the traditional Titan Raga customer?
4. What are the demands of the new Titan Raga customer?
5. If the former value proposition was “for a special occasion,” what should a new value proposition be?
6. Is now the time or not the time to launch a stand-alone brand?