-APA format – Please see attached Case Study -Complete an analysis of the Ritz Carlton case study that addresses, at a minimum, the following: 1. Service can be an elusive concept. What is the essence of The Ritz-Carlton experience? What is the Ritz-Carlton selling? 2. Brian Collins, hotel owner, has asked James McBride, Ritz-Carlton general manager, to lengthen the amount of time spent training hotel employees before hotel opening. Should James McBride lengthen the 7 Day Countdown? Or, is this the time that McBride should consider a total overhaul of the hotel opening process? If yes, what should he change, and how should he go about doing it?