Resources: Pastas R Us, Inc. Database & Microsoft Excel, Wk 1: Descriptive Statistics Analysis Assignment Purpose This assignment is intended to help you learn how to apply statistical methods when analyzing operational data, evaluating the performance of current marketing strategies, and recommending actionable business decisions. This is an opportunity to build critical-thinking and problem-solving skills within the context of data analysis and interpretation. Youll gain a first-hand understanding of how data analytics supports decision-making and adds value to an organization. Scenario: Pastas R Us, Inc. is a fast-casual restaurant chain specializing in noodle-based dishes, soups, and salads. Since its inception, the business development team has favored opening new restaurants in areas (within a 3-mile radius) that satisfy the following demographic conditions: Median age between 25 45 years old Household median income above national average At least 15% college educated adult population Last year, the marketing department rolled out a Loyalty Card strategy to increase sales. Under this program, customers present their Loyalty Card when paying for their orders and receive some free food after making 10 purchases. The company has collected data from its 74 restaurants to track important variables such as average sales per customer, year-on-year sales growth, sales per sq. ft., Loyalty Card usage as a percentage of sales, and others. A key metric of financial performance in the restaurant industry is annual sales per sq. ft. For example, if a 1200 sq. ft. restaurant recorded $2 million in sales last year, then it sold $1,667 per sq. ft. Executive management wants to know whether the current expansion criteria can be improved. They want to evaluate the effectiveness of the Loyalty Card marketing strategy and identify feasible, actionable opportunities for improvement. As a member of the analytics department, youve been assigned the responsibility of conducting a thorough statistical analysis of the companys available database to answer executive managements questions. Report: Write a 750-word statistical report that includes the following sections: Section 1: Scope and descriptive statistics Section 2: Analysis Section 3: Recommendations and Implementation Section 1 – Scope and descriptive statistics State the reports objective. Discuss the nature of the current database. What variables were analyzed? Summarize your descriptive statistics findings from Excel. Use a table and insert appropriate graphs. Section 2 – Analysis Using Excel, create scatter plots and display the regression equations for the following pairs of variables: BachDeg% versus Sales/SqFt MedIncome versus Sales/SqFt MedAge versus Sales/SqFt LoyaltyCard(%) versus SalesGrowth(%) In your report, include the scatter plots. For each scatter plot, designate the type of relationship observed (increasing/positive, decreasing/negative, or no relationship) and determine what you can conclude from these relationships. Section 3: Recommendations and implementation
