Describe the advice and tips that Mark Schaefer gives leaders, executives, professionals, and practitioners about the role of social media for businesses, what to do with it, and how to maximize its use. In this paper, make your argument using the parameters listed below: Discuss questions that you, as a manager, would face when implementing any option or kind of social media marketing strategy. Critically review the major social media platforms in use today. Evaluate the social media measurement tools available to you for consideration. Evaluate the economic benefits that an organization or school obtained after implementing social media strategies in a successful way.
