Write a research paper on the Marketing Strategies for Empowering Social Change.Number of pages isn’t strict as long as the questions are answered. Follow APA 7 guidelines and include references to at least five peer-reviewed scholarly resources. The analyses should also include the followings:
• Imagine that you are Leila Velez, the CEO of Beleza Natural, and you have to decide how to grow the company to reach your goal. What would you do?
• If you decided to make Beleza’s products available in retail channels and Amazon, what would keep you up at night if you were the firm’s marketer?
• Should Beleza target the male segmentation? Why and why not?
• What media should Beleza use? What would the imagery look like? What would the message be? Be specific!
• Would you emphasize the functional benefits or the aspirational benefits?
Needs an Introduction and Summary/Conclusion.
Heading for each question.
Introduction page, answer each question as it relates to the case.
Conclusion, Reference page.
