Identify characteristics of your client restaurant that should inform your design of this online food ordering system.

Words: 747
Pages: 3
Subject: Uncategorized

Using La Fiesta
URL to ordering platform https://lafiesta.menu2order.com/home

Part A: Restaurant Description

Identify characteristics of your client restaurant that should inform your design of this online food ordering system.

State the name of the restaurant and the URL of its Web site. (If it has no Web site, link to an official social media page or to the online menu of the restaurant.)
Create a concise description of the restaurant. Aim to write one or two paragraphs, choosing only the key details to provide a complete picture of the restaurant environment. A few factors to consider:
What kind of restaurant is it? (Fast food? Ethnically themed? Family friendly? Casual or high end?)
What are some patron demographic groups who would be likely to order food here?
When do they do most of their business? (Breakfast, lunch, dinner, or late night?)
Where would the patrons be and what would they be doing, if they decided to order online from this restaurant?
When or how might the patrons be distracted or need to look away from the screen, if they are placing an online order? Do they need to confer with others?

Part B: User Research Plan

If you were actually building this ordering system, you would spend a lot of time conducting this research. For the purposes of this assessment, develop a plan as though you were going to do that hypothetical research. You would want to learn which groups of people are likely to interact with this ordering system, what is important to them, and what they need to accomplish. In Part C of this assessment, you will be developing a single, brief persona, based on some of the ideas you generate here.

Create a plan for how you would identify users, their roles and tasks, their motivations, and their expectations for the restaurant experience. We recommend reviewing the Resources in this assessment before you begin. Using Sherwin’s 2013 article, “A 5 Step Process for Conducting User Research,” as a guide, write your plan that address all of the following:
Explain what you think you already understand about your users.
What are there gaps in your understanding that need to be filled so that you can design a user experience that will meet their needs?
State your goals.
What (hypothetically) would you hope to accomplish in your user research?
How will you make this a vital part of the design process? Explain.
Develop a set of research questions to find out what users would expect from your interface.
Consider what you need to know about your users to build personas and design an engaging user experience, following the five-step process described in the Sherwin article.
Formulate these priorities into questions that would be answered by representative patrons. These questions may give you some ideas and you can modify them to meet your needs in addition to adding your own questions.
Develop a user research method for learning what users will expect from your interface.
How will you ask these questionsinterview, surveys, or other methods?
Are there other methods that you might use to get answers to your questions?
Include representative users.
Who are they, and how will you gain their cooperation?
Include information capture.
How will you compile the informationnotes, online survey, audio files?

Do not be deceived by this plan’s brevity. You will need to put some careful thought and into your questions and your research approach, based on the Resources in this assessment, and/or other reputable, up-to-date sources.
Part C: Develop the Persona

For this part:

Develop a persona representing one of the core demographic groups for your interface. For the persona you have chosen, using a blank Word document, complete the items listed on the Persona Core Poster, linked in the Resources under the Required Resources heading.
Feel free to add example photos, quotes, and other realistic factors that you have observed or can reasonably be derived from your experiences.
Make sure your persona meets the guidelines for good personas, as described in the Resources

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