Refer back to the brand chosen for the Wk 1 assignment.( Included in files)
Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Ch. 8 of Strategic Brand Management. (included in files)
Create a 10 slide Microsoft® PowerPoint® presentation, with speaker notes, to deliver your brand audit.
Include the following:
Background
Brand inventory
Brand exploratory
Strategic recommendations
Tactical recommendations
Cite all sources according to APA formatting guidelines.
