There has been significant consolidation in healthcare practices with mergers and acquisitions with private equity firms and hospitals absorbing small practices into their portfolio. For smaller individual practices, how does this change how the doctors manage their business? What do the doctors need to consider doing in order to be competitive? TEXTBOOK: Berkowitz, E. N., (2022). Essentials of Health Care Marketing, Fifth Edition, Jones and Bartlett Publishers, Sudbury, Massachusetts. Association of University of Massachusetts, Isenberg School of Management.
