Week 4 Discussion: Market Research
What are some of the benefits of “soft” market research data gathered using techniques such as focus groups and observation? What are the benefits of using “hard” data such as statistics on consumers’ buying habits and figures on market size? When might each kind of data be preferred and why?
You are required to post 3 times on 3 separate days. One post will be your response to the discussion topic and your second two posts will be responses to your classmates or instructor.
