Identify characteristics of the communicator, the message, and the target audience, considering key situational and contextual factors.

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Assemble at least three advertisements, commercials, or personal experiences/observations that illustrate this principle. **Do not use examples from the course resources. -Submit your examples (paste ads into the document, include URL links, and/or provide a synopsis), along with a one-paragraph description of each clearly indicating how the advertisement, commercial, or personal experience/observation illustrates the selected fundamental principle identified in Cialdini. Then, in your paper, 1) Examine in-depth how social psychological principles of persuasion are relevant, citing scholarly research (**use the Milestones article, or you may use anything else you find) on the specific principle you are addressing in your analysis. 2) Identify characteristics of the communicator, the message, and the target audience, considering key situational and contextual factors. 3) Produce a plan to intentionally enhance persuasiveness. What are various alternative principles and/or techniques one might employ effectively? 4) Discuss ethical issues relevant to the collected examples, as well as your own persuasive plan.

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