Is Classical Sociology still relevant today? Discuss with reference to a contemporary social issue! The theme chosen is Ritzer and the McDonaliditation. Remember that you should evaluating the way in which George Ritzer has developed Weber’s concept of rationalisation through his work on McDonaldization. This is the whole point of the essay! Here the criteria: – Demonstrates how ideas or concepts from classical theory are used by a contemporary sociologist(s) – Critically evaluates the application or development of these ideas – Develops and defends a personal position (based on arguments and evidence, and which considers alternative perspectives)