How did the COVID-19 affect the sponsorship in his current organization?

Watch the speech of Joe Ronovsky (Chief Business Officer – Village of Bedford Park) and answer the following questions:How did his former and current company/organization work with different sponsors? How is it different from or similar to what we learned from Chapter 15?How did the COVID-19 affect the sponsorship in his current organization? In response, what effective solutions did his organization come up with?What lessons did you learn from his speech in terms of sponsorship?Video LinkVideo Link:https://uofi.app.box.com/s/d5ctkvtoi1q6xkjan020jcfbq9nhws1sReferences, Chapter 15Masteralexis, L. P., Barr, C. A., & Hums, M. A. (2020). Principles and practice of sport management (6th ed.). Burlington, MA: Jones & Bartlett Learning

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