Discuss and design the release in an upside-down pyramid format, with the most important information at the top.
Your press release should be concise and utilize active voice. Design the release in an upside-down pyramid format, with the most important information at the top. When available, include a quote that news outlets can use for their stories. Utilize traditional format. See Format GuidelinesLinks to an external site. for details. Your press release format … Read more