Prices should reflect the value that consumers are willing to pay versus prices should primarily just reflect the cost involved in making a product or service.Part A: With Products, Is It Form or Function?
Part A: With Products, Is It Form or Function? The “form versus function” debate applies in many arenas, including marketing. Some marketers believe that product performance is the end all and be all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference. Take a position: … Read more